The Assist Always Counts:
Serving Your Clients Like Teammates
In sports, the assist is just as valuable as the score —
because no one wins alone.
Every close is built on trust, teamwork, and seeing the game from your client’s perspective.
In this high-energy session, Hall of Fame athlete and corporate speaker Monica D. Livingston shows sales teams how to shift from a “close the deal” mentality to a “create the win together” approach. Through sports analogies, interactive exercises, and actionable tools, participants learn to build trust, listen deeply, and deliver consistent follow-through.
The result?
A repeatable playbook for long-term client loyalty, stronger partnerships, and growth. Because in both sports and sales… the assist always counts.
By the end of this workshop, participants will:
Serve Clients Like Teammates – Build trust, loyalty, and long-term relationships.
Apply the ECHO Framework – Turn conversations into collaborations.
Win with the Assist – Create consistent follow-through that drives growth.
CLIENT TESTIMONIALS
Beth O. Maloney - Executive Director, Positive Coaching Alliance
WOW! If you want to deliver the wow factor, have Monica on your team.
She delivered a series of workshops to high school athletes in New England and they LOVED Her! Called her the G.O.A.T. Monica is a top-notch professional who can connect with any audience. Thank you
Monica!
Amari Hollis - Head of Branding, Women's National Football Conference
PASSIONATE!!!!!!
"Excuse the exclamation marks, but WOW!!! Monica takes having a passion for the success of others to a whole other level. The impact that shes making to in propelling our mission to professionalize the sport of womens tackle football is immeasurable and the sport will be better because of her.
Ray Hancart - VP. Community Engagement- Meijer
“Monica’s session was a game-changer for our sales organization. She connected the principles of elite athletic performance to the realities of our day-to-day challenges—showing us how to stay focused, motivated, and collaborative under pressure. You could feel the mindset shift happening in the room.”
Vice President, PlyFly Sports Sales