David Freeman – Senior Director of Coach Excellence, Life Time

David Freeman is a seasoned health and performance leader with over 20 years of experience in the fitness and wellness industry. He currently serves as Senior Director of Coach Excellence at Life Time, where he leads the strategy, development, and elevation of coaching standards across the organization’s nationwide network of clubs.

A former collegiate football captain at the University of Richmond and professional athlete in Europe, David brings a deep understanding of performance, leadership, and human potential. His journey from athlete to coach shaped his passion for helping individuals and teams perform at their highest level—physically, mentally, and emotionally.

Throughout his career, David has played a pivotal role in shaping some of Life Time’s most impactful training initiatives. He has been recognized multiple times as a top-performing trainer and leader, including being named Life Time Personal Trainer of the Year and Most Valuable Trainer for leading high-performing coaching teams. His work has helped expand innovative training programs, including the company’s highly successful Alpha training model.

Known for his ability to connect, inspire, and develop leaders, David is deeply committed to building cultures of excellence, accountability, and purpose. He also co-hosts the Life Time Talks podcast, where he explores leadership, growth, and intentional living through meaningful conversations.

David’s work continues to influence coaches, athletes, and professionals nationwide, empowering them to unlock their potential and lead with clarity, confidence, and impact.